![]() More on Amsterdam and its destination marketing strategy in our interview with Frans van der Avert. Who knows, Amsterdam may have actually turned the tables in the long run. A new agreement with AirBnB was signed, and new policies aimed at controlling, among other things, the number of tourist guides available are now in place. In order to avoid oversaturation of certain specific destinations, Amsterdam made quite a few bold moves. What to do when instead of increasing incoming tourists, you need to limit them? Destination marketing campaigns and place brand initiatives to inspire you in 2018: Amsterdam ![]() Those are Estonia and the Faroe Islands (especially the SheepView campaign), with Oslo, Luxembourg, Helsinki, Greater Copenhagen and The Hague all having received multiple nominations. Some place brand initiatives really struck a chord with our expert panel, considering the number of nominations they received. ![]() In this post, we present them to you, in alphabetical order, and tell you what makes them special and inspiring, according to our panelists. Some impressive 31 place branding initiatives were mentioned, covering anything from Amsterdam in the Netherlands, to Wellington, New Zealand. That’s what we asked our virtual expert panel last month. Which place branding initiatives (city, region, country or destination) impressed you the most in recent years, in terms of their originality, innovation and adherence to best practice? ![]()
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